AFAM Capital reaches out to Predi Designs whenever they need some new literature. The Dynamic Portfolio booklet we created for AFAM focused heavily on a theme of “blending” because their investment strategy involves mixing together several different concepts. They also utilize international funds, so they wanted to highlight that aspect of this portfolio.
Chaoda Literature
mackerman2019-02-14T23:10:50+00:00Chaoda USA is a Chinese based company that has tapped into the American valve market. They wanted their marketing material to have a more American style and reached out to me to make that happen. I started with 3D models of their valve products and began creating dozens of images in which their valves are shown in the best lighting and materials. From there, I was able to create their brochures, catalogs, cutsheets, website, and many other hand outs!
Ranger Energy Literature
mackerman2021-02-05T16:43:25+00:00Ranger Energy Services is a publicly traded company that provides equipment for the oil and gas industry. Once subscribed to my services, Ranger has been provided with a plethora of design work and animations. They wanted to showcase their mobile rigs, snubbing units, and other fracking equipment. Through 3D Rendering in layers, I was able to provide them with gorgeous images that can darken the background.
Beyond Branding
mackerman2019-02-14T21:53:50+00:00Beyond Development is an online safety training provider that wants to bring the oil and gas industry into the modern world by providing all of their certification training online. Live proctored training online with students all over the country. They wish to be at the forefront of technology in order to become the number one provider of online training. I've created everything they use for marketing, including their logo designs, website, animations, training content, and much more!
Primary
mackerman2019-02-14T21:07:38+00:00Primary was a labor of love between Dave Fulton and I. You are Roy G. Biv, a hero who can alter his color which allows him to reach different platforms and perform special actions. Your world is being sucked of it's color and you need to reach the void at the top of Prizm tower to put a stop to it. Featuring upgrades and boss fights, this is a very challenging and unforgiving platformer. I wanted anything tangible to be saturated with color while background objects remain a stale grey. Each level has a crayon collectible too so it leaves for some re-playability for those who are perfectionists. The level creator used [...]
Investment Portfolio
mackerman2019-02-14T20:57:52+00:00Refuge Real Estate has a large number of properties that they have purchased for low prices and flipped to sell for much higher amounts of money. They often found themselves meeting with banks and lenders for investment opportunities. They needed a portfolio of their successful ventures in order to sell themselves and gain new investors. This booklet provided them all the ammunition they needed.
Beyond Website
mackerman2019-02-14T20:43:43+00:00Beyond Development is an online safety training company that provides live proctored HSE training to anyone with an internet connection. The company has taken full advantage of my capabilities to create 3D animations, 2D animations, and their current website. The website has several neat css/js animation features implemented. https://www.beyonddevelopment.com/
Edward Haile Branding
mackerman2019-02-14T20:36:18+00:00A client whose brand name has a strong history in the metallurgical industry wanted to revitalize themselves. In over several decades, they never once had a marketing department or a sales team. They were just the "go-to" business for that particular industry need. My decision was to showcase their modernized branding with a contrast of rusted metal. It's not unlike those who place a rustic accent piece in an otherwise brand new modern home. I wanted their branding to say "We're back for your business, but we've been around a long time. We have decades of experience and a whole new attitude." The first day when I met them at their Houston [...]
GryphonESP Retail
mackerman2019-02-14T20:13:48+00:00This catalog was made for GryphonESP in late 2018, and took a lot more effort than meets the eye. Our first request, a report on all the products that GryphonESP sold. I utilized sales numbers and total revenue to filter their list of 4000 products down to 100. Doing so helped organize the categories I would showcase, minimize clutter, and prioritize the top sellers. Product photography was performed for several of the highest sellers of each category in order to provide them with a visual edge. While working on this project, 50+ products were cut with precision to have a completely transparent background, creating a library of images for any future projects [...]
3D Animation Showreel
mackerman2019-02-14T19:43:48+00:00This showreel is focused on 3D Animations created underneath my graphic design subscription business, as a contractor. Companies like to utilize 3D as a unique way to display their products. It’s more fun to look at than a static image. Several valve companies in the area found my quality of work to be well worth it, which is why a majority of this video is about valves. I put a lot of effort into materials and lighting so your product looks as pristine as possible.
Amazon HQ2
mackerman2019-02-14T19:35:30+00:00Client wanted Amazon to bring their second headquarters to Houston, Texas. They owned and operated a large chunk of property in the north east side of Houston, titled Generation Park. They put together a sales presentation and asked me to create a website that would walk Amazon through all the many perks Generation Park holds. The website was created within 48 hours. Unfortunately, Amazon did not choose Houston for their next location. http://www.amazonhq2texas.com/
Symphonic Tower Defense
mackerman2019-02-14T19:21:49+00:00Symphonic Tower Defense is a solid flash game created by Jon Sandness and myself. Using both Flash and Photoshop, I animated all the effects and designed the layout of the game. It's a tower-defense that revolves around the music playing at the time. We started off planning to use one ridiculously long song, but over time we realized that single short levels were way more fun. Each tower type gets a boost from a particular instrument of the song. The menus were inspired by music games like Dance Dance Revolution and the actual gameplay area uses a lot of musical elements. Some of our most enthusiastic evangelists are musicians who really appreciated [...]
Fresh Cut Lawn
mackerman2019-02-14T18:43:55+00:00A local lawn care company needed a website that incorporated their customer portal login so they could easily pay online. They also needed some hand outs, door hangers, and lawn signs to accumulate more business. The website design is sleek and modern. Their business model is simple, so they wanted the website to reflect that. They already had a logo, so the color scheme I chose had to revolve around that. .01$ per sqft!
Refuge Real Estate
mackerman2019-02-14T06:00:19+00:00My subscription service is perfect for real estate companies as they need weekly cut sheets, mailers, and open house flyers. Refuge Real Estate fully utilizes my services in this regard for a flat monthly fee. Each week is like clockwork - Monday I'd get a new list of open houses for next weekend to create and I'd have them done as soon as possible. There were special events and other happenings that would require my assistance as well.
The Al Frank Way
mackerman2019-02-14T05:39:26+00:00An investment firm in Austin reached out to me to create a few pieces of literature for their sales team to use. This brochure, called "The Al Frank Way" was AFAM Capital's way of telling their history while simultaneously boasting their impressive numbers. They wanted this brochure to be geared towards older generations as the main theme is low-risk long term investments.
EnerSafe Prints
mackerman2019-02-14T04:39:38+00:00EnerSafe had a sectionalized branding scheme, in which different colors of the logo represent different aspects of the company. Red is retail, Blue is consulting, Green is environmental, Purple is training, and Orange is safety services. Whenever I designed anything for EnerSafe, I would make a template that utilized white as the accent color, and then modify the white to the 5 color options whenever the template needed specialization. This saturated color scheme is consistent throughout all the company literature, powerpoints, business cards, etc.
Coraline Intro
mackerman2019-02-14T02:14:13+00:00This project was about recreating a movie title sequence. The song, "Opera of the Frogs" by e-d was one that I had DYING to animate for almost eight years. This was my strongest opportunity. I watched Coraline just once and took notes of important characters and plot elements that I could abstract. I wanted to emphasize Coraline's tomboy personality. I make her run instead of walk and animate her hopping in puddles. She's a curious one who explores, ignoring danger along the way. The font was probably the most difficult final decision to make.
Photo Manipulations
mackerman2019-02-14T02:07:36+00:00One of my favorite things to do is create something amazing from an otherwise useless image. Good quality stock photos avoid using products with logos, and most retailers are far behind the times on providing decent product photography. That's where I get to make magic happen by fusing the two problems into a solution. I grab the highest resolution photo of the product that I can and utilize all the features Photoshop has to offer. The end result is always believable, even when carefully scrutinized.
Cooper Valves Ads
mackerman2019-02-14T01:44:45+00:00COOPER is much more lenient on what I'm allowed to design. They give me a lot of freedom, and some days I am asked to just make clever ideas for advertisements. These are some of the ads that I've created using Keyshot and Photoshop.A lot of the creation comes from finding useful images and making sure that the 3D render and the backplate image work together in both color and perspective. It helps prevent the product from sticking out like a sore thumb.
Relive Your Life
mackerman2019-02-14T01:30:51+00:00Relive Your Life was my final project for an interactive studio. A second iteration, the first was written with a partner who recorded himself speaking into a camera. After realizing Adobe Flash's limitations, I decided to completely start over and go solo for the final. Clocking in around 35 minutes of simplistic animation, this game was made in its entirety in under a month. Each mini-game was coded by myself with AS2, and I had the pleasure of working with YouTube sensation Arin Hanson (Egoraptor - Game Grumps) for the narration. In Relive Your Life, you begin each journey as a sperm cell defending your egg. From this moment you play a [...]