This catalog was made for GryphonESP in late 2018, and took a lot more effort than meets the eye. Our first request, a report on all the products that GryphonESP sold. I utilized sales numbers and total revenue to filter their list of 4000 products down to 100. Doing so helped organize the categories I would showcase, minimize clutter, and prioritize the top sellers. Product photography was performed for several of the highest sellers of each category in order to provide them with a visual edge. While working on this project, 50+ products were cut with precision to have a completely transparent background, creating a library of images for any future projects [...]