SAFER Systems has software that allows you to track a chemical release in the air using real-time weather data. It prevents countless lives from being lost in neighboring communities. SAFER's sales team wanted an emotional message to get this idea planted into their customer's heads. I began creating a bunch of sketch ideas for this campaign, and ended up narrowing it down to 12 options. This was the popular choice. The demographic of EHS Managers suggested that most of them would have kids or even grandchildren. I figured showing children under distress would get them more motivated to pay attention to what SAFER had to say.

Enersafe had bought a LED sign to have right outside the Midland office, but were only displaying unattractive still images. I took the initiative to follow the brand's colored sectional theme and create a short loop highlighting the three biggest departments at the Midland office.This is by far the best advertising quality in the small town, which has been attracting several more customers ever since the swap was made. The bright, saturated colors were great for grabbing people's attention as they drive down the highway.