Chaoda USA is a Chinese based company that has tapped into the American valve market. They wanted their marketing material to have a more American style and reached out to me to make that happen. I started with 3D models of their valve products and began creating dozens of images in which their valves are shown in the best lighting and materials. From there, I was able to create their brochures, catalogs, cutsheets, website, and many other hand outs!

My first goal when hired at Platform Management was to take their industrial companies to the next level. The smaller industrial companies tend to have a much harder time keeping their brand identity, their look and feel, modernized. After researching how highly respected oil and gas companies have transformed themselves over the years, I gave COOPER a similar treatment. They focus on selling valves made with exotic alloys, so I made sure the imagery had a very clean appearance. Actual valves don't look nearly as attractive. Their catalog was the first project to be undertaken. Once the catalog was established, the rest of the literature and videos just fell into place.

Pig valves are used to essentially wipe the interior of a pipe and prevent blockages. Chaoda's latest patented design is unique in that it loads from the side with a latch door that only opens after the valve has been depressurized and drained. This video was made to explain the perks and functionality of this particular design.