Beyond Development is an online safety training provider that wants to bring the oil and gas industry into the modern world by providing all of their certification training online. Live proctored training online with students all over the country. They wish to be at the forefront of technology in order to become the number one provider of online training. I've created everything they use for marketing, including their logo designs, website, animations, training content, and much more!
Edward Haile Branding
mackerman2019-02-14T20:36:18+00:00A client whose brand name has a strong history in the metallurgical industry wanted to revitalize themselves. In over several decades, they never once had a marketing department or a sales team. They were just the "go-to" business for that particular industry need. My decision was to showcase their modernized branding with a contrast of rusted metal. It's not unlike those who place a rustic accent piece in an otherwise brand new modern home. I wanted their branding to say "We're back for your business, but we've been around a long time. We have decades of experience and a whole new attitude." The first day when I met them at their Houston [...]
Fresh Cut Lawn
mackerman2019-02-14T18:43:55+00:00A local lawn care company needed a website that incorporated their customer portal login so they could easily pay online. They also needed some hand outs, door hangers, and lawn signs to accumulate more business. The website design is sleek and modern. Their business model is simple, so they wanted the website to reflect that. They already had a logo, so the color scheme I chose had to revolve around that. .01$ per sqft!
Refuge Real Estate
mackerman2019-02-14T06:00:19+00:00My subscription service is perfect for real estate companies as they need weekly cut sheets, mailers, and open house flyers. Refuge Real Estate fully utilizes my services in this regard for a flat monthly fee. Each week is like clockwork - Monday I'd get a new list of open houses for next weekend to create and I'd have them done as soon as possible. There were special events and other happenings that would require my assistance as well.
Cooper Valves Ads
mackerman2019-02-14T01:44:45+00:00COOPER is much more lenient on what I'm allowed to design. They give me a lot of freedom, and some days I am asked to just make clever ideas for advertisements. These are some of the ads that I've created using Keyshot and Photoshop.A lot of the creation comes from finding useful images and making sure that the 3D render and the backplate image work together in both color and perspective. It helps prevent the product from sticking out like a sore thumb.
Wedding Designs
mackerman2019-02-13T23:50:03+00:00There are a lot of things required to pull off a wedding and each an every one of them is expensive. We cut costs by having me do all the design work for our own wedding. Our friends also have requested we create some items for their wedding as well. Wedding graphic design is substantially different from the corporate oil and gas industry work that I typically create.
Riceball Root Beer
mackerman2019-02-13T23:17:43+00:00Riceball Root Beer is a brand that I created myself for a graphic design course. Starting with a story about a Japanese man who cleaned rice with carbonated beverages, I created a name and logo around the concept. My main inspiration came from Japanese candy packaging, which featured adorable characters and pastel colors.Once the logo was created, business cards came second and then actual bottle packaging. I wanted a cute bottle to incorporate the adorable rounded logo, so I ended up using a sake bottle that I found at a local oriental market.
Field Link Logos
mackerman2019-02-14T00:50:23+00:00I was approached by a man who wanted a new logo for his business, which he was very vague about. From what I was able to gather, he leads an international network of IT and programming experts who are contracted out all over the world 24/7. I would design about 20-30 logos a week and send them to him for feedback. He would always say the same thing -- "These are great! Do you have more?" His feedback was never very helpful and he was difficult to reach, so I continued to create additional logo ideas that popped into my head. After creating about 220 logos, he picked one. This is a [...]