Project Description

A client whose brand name has a strong history in the metallurgical industry wanted to revitalize themselves. In over several decades, they never once had a marketing department or a sales team. They were just the “go-to” business for that particular industry need.

My decision was to showcase their modernized branding with a contrast of rusted metal. It’s not unlike those who place a rustic accent piece in an otherwise brand new modern home. I wanted their branding to say “We’re back for your business, but we’ve been around a long time. We have decades of experience and a whole new attitude.” The first day when I met them at their Houston location, I brought my camera and took several images. I would use those pictures in their marketing materials over the next few months.

They asked that I create a new logo design for them, but ultimately they wanted to keep the logo relatively similar to their old one.